Design Ethics

University Project

A series of campaign project posters aimed at prompting viewers to contemplate the ethical aspects of design. My choice was to center these posters around contemporary social issues, such as the E10 fuel controversy, the representation of individuals with facial disfigurements or limb differences in Hollywood, and advocating for women's freedom of speech within parliament; highlighting different tactics used by companys to get their argument across

Advocating for free speech for women in parliament


In the UK Parliament, advocating for women's free speech is vital for inclusive democracy. Acknowledging historical struggles, efforts center on providing a platform for women to express opinions freely. Through legislation, advocacy, and ongoing dialogue, there's a collective commitment to dismantling barriers and amplifying women's voices in parliamentary discussions. This aligns with broader goals of gender equality, making the principles of free speech for women crucial for a diverse and robust democratic discourse. My poster playfully features Labour MP Angela Raynor, adding a tongue-in-cheek touch by humorously referencing Keir Starmer's name.

E10 fuel controversy

"E10" is so named because it incorporates an additional 10 percent of ethanol in the fuel, with the intention of helping the UK reach its climate change goals and potentially reducing greenhouse gas emissions by 2%.
Nevertheless, certain conspiracy theorists contend that this strategy covertly aims to weaken conventional combustion engines and hasten the shift to electric vehicles.

My approach to the E10 controversy takes an opposite stance, employing provocative methods to compel viewers to consider that if you wouldn't feed it to your baby, you shouldn't put it in your car.

Finding the right composition

No time for facial scars

Following the much-anticipated release of the last James Bond film starring Daniel Craig, Hollywood faced criticism for its unfavourable portrayal of individuals with facial disfigurements.

I stood with those who criticised the decision to cast a villain with facial characteristics. I came to realise that Hollywood's influence on individuals with facial disfigurements and limb differences is substantial. Surprisingly, Ian Fleming, the author of the books that inspired the blockbuster films, originally envisioned and describes James Bond with facial and bodily scars, so thats what I recreated with a patient model and some liquid latex.

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