Tawny
Brand identity & app UI
University project
Rationale
The UK has lost over 44 million birds in the last 50 years.
3 million people in the UK don’t have access to immediate green space
Tawny, a mobile app for urban residents without easy access to green spaces, guides users to discover nearby nature havens while supporting bird conservation. The minimalist brand design, highlighted by an owl logo and bird's eye navigation pin, aims to understand and address declining bird populations. Natural colors and topographic lines enhance the outdoor ambiance, creating a family-friendly feel, extended through top trump cards.
